Terry came up with the concept of EFEx, inspired by the success of Showcase Scotland, the equivalent event for Scottish folk, roots, and acoustic music, held in partnership with Celtic Connections. In January 2018, Terry took a step back from leading English Folk Expo into the new role of Sales Director where she leads on delegate sales, international partnership cultivation and selling advertising, trade stands and other sponsorship opportunities.
In addition to working on English Folk Expo, Terry is the owner of Playpen Management and Agency, representing a roster of successful folk artists, and managing international touring and special projects. She has led on projects funded by ACE, Creative Scotland, PRSF and EFDSS.
Alongside the agency she has worked as an A&R consultant for One Little Indian Records, run her own imprint label Unearthed Records, and she produced the 5000 Morris Men weekend event at the Southbank Centre. Prior to setting up Playpen, Terry worked as assistant to Peter Jenner at Sincere Management, specifically managing the day-to-day career of Eddie Reader, as well as working with Billy Bragg and Sarah-Jane Morris.