We’re delighted to confirm the appointment of Alexandria Carr to our board of Trustees, taking on the role of Trustee Champion for Talent Development.

In 2020 Alex created multi award winning live music platform Amplify Sounds, a platform supports and promotes original artists from the Midlands. In 2022 Amplify Sounds was recognised by the Birmingham Music Awards as ‘Best Music Community Project’ and ‘Best Promotor’. Over its first two years the organisation has helped over 80 musicians with live performance opportunities both on Amplify Sounds and wider independent platforms, music venues across the UK. In 2021 Amplify Sounds began to extend its offer by moving into artist management looking after the live show bookings and promotion of musicians from the Midlands. In 2022, Amplify Sounds now promotes artists on a national level though organising tours for musicians into UK cities that include London, Bristol and Manchester and on national events including curation of public stages at the Commonwealth Games 2022.

In 2023 Alex launches the Amplify Women fund, which seeks to address the gender imbalance within the music industry. The fund is aimed at supporting women aged 35+ returning to creative careers following an extended break in their professional practice due to reasons like maternity leave and other pivotal factors. The fund will be supported by local Midlands partners BIMM University and Punch, who will provide both intellectual resources and industry support. The fund so far has secured enough money to support 6 women over 3 years and will be actively working to attract more partners.

In February 2022 Alex became the Programme Producer for Jazz & Emerging Talent for B:Music, the charity responsible for Birmingham’s Town Hall and Symphony Hall. Her role includes the curation of the Jazz & Emerging Talent programme across both venues.

See our full team here


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